Keeping the Seats Filled and the Customers Coming
Even on a shoestring, restaurants have to market themselves. Every restaurant has competition, whether it's the Italian restaurant around the corner, the McDonald's a half mile away or mom's Thanksgiving leftovers in the home freezer.
Guerilla Marketing
Guerilla Marketing is using a number of smaller tactics rather than utilizing larger tactics like the national TV ads that franchises use. Guerilla tactics are cheap if not free.
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