Well, although there isn't any guideline which is totally accurate, I have a few suggestions which can help.
Stay away from kids' text messaging jargon. Unless of course your product is purely for the children, jargon can be quite a turnoff for the older age group. Simply utilize standard phrases and vocabulary which the regular individual is accustomed to. A few modern phrases might not hurt nevertheless use caution; your terminology will probably deter some individuals or be a product drawing clients to your company.
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