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Monday, April 25, 2011

Mobile Text Message Marketing 101

Currently, we are seeing another large communication shift similar to the social media movement in 2005. In terms of size, it's already bigger than the dot com boom. Of course, I'm referring to mobile text message marketing. At the moment, it's still in the early adopter phase.

When mobile text message marketing originated a couple years back it was extremely expensive. That's the big reason only companies with large budgets could use it. The playing field has been leveled, though. It no longer costs an arm and a leg. Mobile marketing is the MOST effective way to get new customers, retain current ones, and prevent no-shows.

The bottom line is that mobile helps businesses make more income and the conversion is better than anything online or offline.



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